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Brand | Wendy's Inflation was dominating the news cycle, it's all anyone wanted to talk about. But somehow, Wendy's Frosty, which was only 99¢ for the 10th year in a row, was left out of the conversation. We did the unthinkable. We inflated the Frosty. Literally. But just like real inflation, things got out of control fast. Our giant inflatable Frosty broke free and started rampaging across Canada. Just like that, a new inflation scandal was born. Only this time, people weren't outraged, they were enthralled.