Brand | Wendy's
People all over Canada had been eagerly waiting for the arrival of Wendy's breakfast. So, when the date was finally set for launch, we decided it would only be appropriate to remake Wendy's most iconic commercial “Where’s the beef?” to announce its arrival. This whole campaign became a megaphone to call out how the competitors have all dropped the ball when it comes to breakfast, so MOVE ASIDE dry English muffins and see-through bacon. Wendy's Breakfast has arrived!