Brand | SKIP
With hockey season around the corner Skip the Dishes needed a campaign that could make a joyful connection between food and hockey. Well, when you think about hockey food you think chicken wings. Coincidentally, a "winger" is also a position in hockey. So, we got famous Leafs right winger Mitch Marner to rebrand chicken wings from Skip as "right wings". We also leaned into Marner's classic pre-game ritual of taping his hockey stick and showed how fans can do the same thanks to Skip. In addition to those spots, we created another for the the rest of Canada that told fans to bench the potluck.