Save the money

We all have places to be, and when it comes to getting there, many of us have fallen into the habit of simply "Ubering there." It's become second nature to default to the familiar app, but that choice can come at a cost. By not checking Lyft, people risk leaving money behind. To break through, we took the stylistic approach of a public service announcement dedicated to saving that forgotten money from exactly where it's being left behind: curbs, sidewalks, and back alleys. By bringing money to life and treating it as something abandoned and in need of rescue, we tap into a more emotional and unexpected storytelling approach. The result is a charming campaign, spanning film and DOOH, that gives money a voice and reinforces a simple message: before you book, check Lyft.