The Wine Archive

Brand | Henry or Pelham People often judge a wine’s quality by the depth of its story and heritage. Henry of Pelham Family Estate Winery, a Niagara-based Canadian winery, had that history in abundance, but it wasn’t visible to the public. Decades of legacy lived in photo albums, archives, and artifacts scattered throughout the estate. To bring that history to light, we used the very thing it’s rooted in: the wine itself. Using a process called wineol, where wine acts as a photographic developer, past vintages were used to develop archival images from the winery’s past. The Wine Archive transformed these releases into a storytelling medium, revealing the heritage embedded in every bottle and proving that Canadian wine holds a legacy shaped by time, place, and patience.